FOR IMMEDIATE RELEASE
DB Agency Public Relations
Reality Personality Evelyn Lozada Announces Launch of Chic New Cosmetics Line “E” By Evelyn Lozada
New Cosmetic Line Makes Debut with an Assortment of Professional Shadow Palettes and Cosmetic Brush Sets
March 20, 2012 – Los Angeles, CA – Evelyn Lozada, reality personality and star of VH1’s hit series Basketball Wives and brand new VH1 show, Ev and Ocho, has announced the launch of her new cosmetics line, “E” by Evelyn Lozada, the go-to brand for high-performance beauty products at amazingly affordable prices.
Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.
The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.
“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”
“E” by Evelyn Lozada will initially be available online at www.EbyEvelynCosmetics.com. However, the line will also be made available to retailers in the upcoming months.
About “E” by Evelyn Lozada
“E” by Evelyn Lozada was established in 2012 by 2Creative Productions in conjunctions with Reality Personality Evelyn Lozada of the number one VH1 show Basketball Wives. Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by her own make-up trends on television. “E” by Evelyn Lozada is dedicated to offering customers a flawless and innovative approach to color choices and high-end beauty products for women of all ages.
# # #