“E” By Evelyn Lozada Cosmetics Expands!



“E” By Evelyn Lozada Cosmetics to Expand Line with Addition of New Bold Eye Shadow Pigments

April 16, 2012 – Los Angeles, CA – “E” by Evelyn Lozada is pleased to introduce a collection of bright, bold, glittery and flirty new pigments to its superior line of cosmetics.

Evelyn Lozada launched the collection of new pigments after the highly successful debut of “E” by Evelyn Lozada last month. The more vivid pigment eye shadows consist of an all- natural loose powder product that will create the shimmer look Evelyn Lozada has become famous for wearing. With 18 new-pigmented shades covering all colors along with a lip and eye base primer, each 8-piece set is delivered in a beautiful ready-to-carry hot pink gift bag. The stackable transparent screw top pod pigments have the ability to be worn wet or dry and can be used as nail polish, bronzer, lip color and much, much more.

E-Factor! – The E-Factor! Collection is a soft collection of pure mica pigment and cosmetic glitter, which includes a matte shadow base and clear lip base. This set includes a beautiful pink, green and whimsical blue color.

E-Drama! – The E-Drama! Collection creates a bold and vibrant backstage-inspired look with jewel-toned pigments that are luxurious with high fashion colors and long lasting wear.  The collection includes purple, pink and blue colors of pure mica pigment and cosmetic glitter that will give users a dramatic effect.

E-Reality! – The E-Reality! Collection is comprised of the vivid and glittery fun shades that reality star Evelyn Lozada is known to don on television.  With it’s pure mica pigment, each cosmetic enthusiast is sure to pull off the bold green glittery eye-shadow effect that’s included.

“E” by Evelyn Lozada will initially be available online at www.EbyEvelynCosmetics.com.  However, the line will also be made available in the upcoming months to retailers nationwide.

About “E” by Evelyn Lozada

“E” by Evelyn Lozada was established in 2012 by 2Creative Productions in conjunction with Reality Personality Evelyn Lozada of the number one VH1 show Basketball Wives.  Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by her own make-up trends on television.  “E” by Evelyn Lozada is dedicated to offering customers a flawless and innovative approach to color choices and high-end beauty products for women of all ages. The line boasts a number of professional cosmetic brushes, shadow palette and exciting new all natural pigments.

For more information, please contact Danika Berry, DB Agency PR, danika@dbagencypr.com.

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